Lutays uses couture, a French craft by essence, to express French style at its finest.
Driven by progress and rooted in tradition, couture mixes latest technologies with handwork to obtain the finest result possible.
If tailoring is the science of formal wear, couture is the art of informal wear.
Based on principles instead of rules, the couture mindset uses this freedom during the production process to deliver a comfort and softness that cannot be obtained with tailoring or shirting techniques.
Used in womenswear since the 19th century, couture has been adapted to menswear in a unique way by Lutays after years of research and development.
The final result offered an unparallelled fit, quality and comfort.