French style, couture spirit

Lutays is a Parisian couture house dedicated to French style and craftsmanship.


Our name recalls the original name for Paris, Lutèce.
Our feather logo represents a panache, used as a symbol of elegance in French culture.


We use French panache and couture savoir-faire to create a new sense of elegance for men.

About the founder

Living in Paris for over a decade to pursue his passion for exceptional craftsmanship, Jean-Baptiste Rosseeuw started his training at the bespoke shoemaker Corthay before evolving at Bottega Veneta.


After directing the haute couture glove atelier Lavabre Cadet, he founded Lutays in 2020 with the same dedication for outstanding talents and bringing rare savoir faire to a broader audience.

Paris store

A one of a kind experience.


Located on 18, rue de Saint-Simon on the Left Bank, sits
the only Lutays store in the world.


Thought as a French salon, this unique place embodies
Lutays vision on French style and craftsmanship.


The ideal way to explore the couture house entire collection and full potential.

About the store

Couture savoir-faire

Lutays uses couture, a French craft by essence, to express French style at its finest.


Driven by progress and rooted in tradition, couture mixes latest technologies with handwork to obtain the finest result possible.


If tailoring is the science of formal wear, couture is the art of informal wear.

Based on principles instead of rules, the couture mindset uses this freedom during the production process to deliver a comfort and softness that cannot be obtained with tailoring or shirting techniques.


Used in womenswear since the 19th century, couture has been adapted to menswear in a unique way by Lutays after years of research and development.


The final result offered an unparallelled fit, quality and comfort.